I led the evolution of Grant Thornton's award-winning global visual identity, overseeing its growth and development across every aspect of the brand over 3+ years. My contributions spanned a wide variety of initiatives, including; Expanding the brand system through templates, ribbon design, and sponsorship materials, developing video assets, authoring and designing comprehensive brand guidelines, growing existing ad campaigns, designing internal award trophies, creating a badging system, managing the digital asset management (DAM) system, developing new brand assets based on DAM data, facilitating a TV shoot, enhancing social media templates, expanded brand photography, designing and submitting award entries, leading a team in Bangalore and fostering their growth, pivoting brand strategies for post-COVID market relevance, running department-wide inspiration meetings to spark creativity, and everything in-between
From high-level strategy to intricate details, I was deeply involved in shaping how the brand showed up in the marketplace.